How to use good website design to boost e-commerce sales
People prefer to “Google it” before they buy something in the world we live in. A study found that people decide whether or not to stay on your website in about 50 ms. So, you don’t have a lot of time to make a good first impression.
Also, the first thing someone sees on your website will determine whether they become a customer for life or leave forever. So, your website should be easy on the eyes and help your users and potential customers decide what to do.
So, if you want more people to visit and buy from your website, pay attention to:
A. Content
B. Visual appeal
C. User experience
A website that is easy to use and has an easy-to-understand user layout is more likely to increase sales.
Here are eight ways that a well-designed website can help a brand make more money through e-commerce:
1. Make sure your page loads quickly
Every year, $2.6 billion in income is lost because websites take too long to load. The number of people who leave a website that takes more than two seconds to load is 9%. This number goes up to 38% if the website takes more than five seconds to load.
Speed is also a factor in SEO ranking that has a direct effect on interaction. Google says that your page shouldn’t take more than 3 seconds to load on average. Stats show that a one-second slowdown in page load time can cut page views by 11%.
rate of sales by 7%
By 16%, more customers were happy.
Because the website is slow, that does a lot of damage to the brand’s reputation and costs the company money. To keep your loading time in check, you also have to optimise pictures, files, codes, etc. Google’s free PageSpeed Insights tool can be used to check how long it takes for your site to load.
2. Create a flexible design
The number of people who use computers to connect to the internet has dropped by a lot, while the number of people who use smart devices has gone up. Think says 60% of Google’s customers use a mobile site to do a business-related job, such as online shopping. So your website needs to work just as well on a phone as it does on a computer or tablet.
So, you need to bootstrap the style of your website for mobile users. The first thing you should do to boost sales is make sure your website is easy for people to use on all kinds of devices. It makes sure the site can change to fit the size of the viewer’s screen. Focus on making a website that is flexible and works on all screens.
3. Show the clear order of things
Add a lot of visuals to your website because blocks of text can be boring and hard to understand.
But they must help tell your story and serve a purpose. Everything from your brand’s mascot to the place of the call-to-action (CTA) button should have interesting fonts, colours, and designs that are also consistent.
Infographics, stock images, annotated screenshots, videos, high-quality self-shot photos, and drawings are some of the most common visual elements on a website.
4. Organised direction
Navigation is one of the most important parts of a sales process. You want customers to understand your goods and what it can do for them so they will buy it.
Customers are more likely to buy from you if your website is easy to use and lets them find the services or products you sell. A customer must be able to find the goods they want in a way that is faster and easier to use.
It’s important for both a good user experience and a high score on search engine results pages. Create contrast on your website and make sure a user can get to a page in no more than four hits.
Use the menu’s category and sub-category parts to organise your site’s structure and make it easier to find things.
5. Make call-to-action buttons stand out on the page
When a customer likes your product or service and wants to take the next step, a call to action can help them do so. Your calls to action (CTAs) must stand out on the page and tell your audience what to do next. If they don’t, you won’t make any sales.
CTAs must be clear and tell you what to do. It must tell the person what will happen when they click on them. It could be anything, like putting the item in their shopping bag or giving you their email address in exchange for a free eBook.
6. Use recommendations to build trust
Customers want to feel sure about a purchase before they make it, so they look at review sites and online testimonials. It’s so effective that 91% of people between the ages of 18 and 34 believe online reviews as much as personal recommendations. Also, 93% of people who have bought something have said that online reviews helped them decide what to buy.
Encourage customers to leave reviews of your products on your website. This will show potential customers that other people like your products and bring in more sales. Reviews make up 15.44% of the ranking factors for area search.
7. Make the value offer clear
A value proposition is a one- or two-sentence summary of how valuable your services or goods are. It must make it clear to the visitor what they will get out of buying the goods.
A good value proposition should explain how a product solves a customer’s problem, what it does for the customer, and why they should buy from you instead of your rival.
8. Put live chat in place
People who might buy from you will often have questions about the goods or how to buy it. Netizens now expect brands to respond quickly when they use a live chat instead of a contact form or email address.
AI-powered chatbots are a great option to live chat if you don’t have the staff or money to offer it around the clock. They can answer frequently asked questions quickly or send in questions ahead of time until a person is available.
Conclusion
From the time it takes to make food to the time it takes to talk to people, the one thing they all have in common is that they want results right away. When a website takes more than 5 seconds to load, the same people get impatient. To make more sales, you need to make your website better with CTAs, live chat, visual features, testimonials, and navigation and for that to come to fruition a good web design service provider too, that understands the internet space.
Invest in the style of your website to improve its search ranking and engagement, which will help you make more money for your business.