Does Changing Your Web Hosting Service Impact Your Website’s SEO?

Does Changing Your Web Hosting Service Impact Your Website’s SEO?

Does Changing Your Web Hosting Service Impact Your Website’s SEO?

Are you wondering if changing web hosting services affects your website’s SEO? The simple answer is yes! Changing web hosting services does impact the site’s SEO. But how does web hosting affect SEO? 

While everyone hopes that the impact is positive, this is not always the case. Sometimes, changing your website hosting service can negatively impact your website’s SEO if not executed properly. Continue reading to learn in detail about some ways changing web hosts impacts a site’s SEO. 

Impacts Of Changing Web Hosting Service On Website’s SEO

Here are some ways switching your web server hosting service can affect your website’s SEO.

Focus on the Page Loading Speed: Reduced Page Loading Speed May Resulting In Drop In Rankings

Google ranks websites based on their page loading speed. Pagespeed insights measure the page loading speed. You may notice a drop in your website’s ranking if it takes more than a few seconds for your page to load. 

Therefore, it is essential to carefully examine the weaknesses and strengths of your new web host before changing your web hosting service. If you plan to sign up for a shared hosting account, ensuring that your hosting provider offers maximum security and performance becomes even more critical.

Additionally, make sure that your hosting provider does not host too many websites on a single server, as this can reduce page loading speed.

Consider Your Server Location: Changed Server Location May Result In Lower Ranking 

Google constantly tries to organise search engine rankings based on relevance. One relevant factor that determines the search rankings is the location of the server. This means that a search result produced in a country will prioritise the websites originating in that country. 

Google uses TLDs (Top-Level Domains) and the website’s IP address to determine its location. When changing web hosting services, you must consider the location of your new server. 

Let’s say your website is focused on a specific country, such as India; your new web host and its servers and infrastructure should be located within India. By ensuring this, you can avoid the risk of lower rankings. 

However, changing server location will not affect your website ranking if your new web host is in the same country.

Keep an Eye on Website Downtime: Higher Downtime May Result In Lower Ranking 

If the process of changing a web hosting service is not executed correctly, it can lead to website downtime. Website downtime while switching web hosts usually occurs when a website is waiting for the domain name system (DNS) to generate; this process can take up to 72 hours. 

If your website experiences downtime during this period, you can expect a negative impact on your website ranking. The best way to prevent website downtime while changing web hosting services is to run your website on your old host while simultaneously running the same website on the new host.

Once the domain name system has been successfully generated, your site will run smoothly without impacting the rankings. 

To Wrap It Up

Several frequently asked questions relate to changing web hosting services and its impact on a site’s SEO. These FAQs include “Will changing domain name affect SEO?” and “How does changing domain name affect SEO?” 

In simple words, yes, changing domain names has a significant impact on a site’s SEO. If you do not properly redirect your old domain to your new one, all your valuable backlinks will likely get lost, affecting your website’s SEO. 

When changing your web hosting services, it is essential to consider all these factors impacting a site’s SEO.