May 25, 2022

mindbodybusiness

The Business Effect

Bob Vlasic, who grew family business into national pickle brand, dies

Robert Vlasic, who turned Detroit-dependent Vlasic Meals Products and solutions from a regional organization into a nationwide powerhouse for pickle product sales, has died, his relatives confirmed Wednesday.

The Michigan native was 96 and surrounded by family when he died of natural will cause on Sunday, May possibly 8, 2022, at his Bloomfield Hills household he earlier shared with his spouse, son Bill Vlasic told The Detroit Information.

Robert Vlasic was the son of Joseph Vlasic, who took the creamery business his father, Frank, fashioned in Detroit just after immigrating to the United States in 1912 and expanded it into advertising pickles spiced with garlic and dill, in accordance to the firm’s web site. 

The enterprise offered pickles to Detroit’s Polish neighborhood during Planet War II. But right after Robert, identified as Bob, joined the small business soon after the war and grew to become general supervisor, he started all through the 1960s to grow the corporation into a national brand as a result of acquisitions.